CREDO FOR BELONGING BRANDS

"Business as Usual" is Broken.

 

The Information Age is dead.

 

We're deep into the Experience Age. 

Those who try to sell products without providing meaning or belonging for their customers will not survive the shift.

The market for something to believe in is infinite...

We believe the future belongs to those who understand how to unify a group of strangers on the internet.  

 

And as social creatures in a lonely society, it's the brands who build for belonging that are going to make it. 

That's why we optimize for Significance over Sales.

Feelings over Funnels.

Transformation over Transaction.

cause nobody ever changed their life from a pdf alone.

WE BELIEVE

OUR BAREFOOT VALUES

BUILD FOR BELONGING

"man is by nature a social animal" - Aristotle.

The moment we started building for belonging, is the moment our business changed forever.

We only build brands and products that create a sense of belonging for our members. 

That feeling of taking your shoes off.

MEANING MAKING

Humans are meaning makers.

The point of life is to have meaningful experiences with likeminded people.

The businesses who stand for nothing won't make it. 

We can get buy in when we rally people towards something meaningful.

FREEDOM CHASING

The filter we've lived by since we were 16.

The dream of no alarm clocks, or borderless business, of beachside remote work.

We've been hunting the ultimate business model that can give us all the freedom... time freedom, location freedom, and financial freedom.

FUMBLE F*CK'N FORWARDS

The motto round here. 

When we don't know something, we figure it out.

When something doesn't go as expected, we keep fumbling forwards until it does.

We have a vision of what we're building and just keep fumbling until its realized.