CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML

CREDO FOR BELONGING BRANDS

"Business as Usual" is Broken.
 
The Information Age is dead.
 
We're deep into the Experience Age

Those who try to sell products without providing meaning or belonging for their customers will not survive the shift.

The market for something to believe in is infinite...

We believe the future belongs to those who understand how to unify a group of strangers on the internet.  
 
And as social creatures in a lonely society, it's the brands who build for belonging that are going to make it

That's why we optimize for Significance over Sales.

Feelings over Funnels.

Transformation over Transaction.

cause nobody ever changed their life from a pdf alone.


WE BELIEVE


At the core of every human being is the desire to belong. 

That people hate to be sold to, but LOVE to buy.

That humans are meaning makers and meaning making is a growth industry.

The future belongs to those who understand how to unify strangers on the internet toward a common goal.

That people don’t just buy products anymore, they buy to belong to something, to showcase who they believe themselves to be and to signal to others like themselves.

We believe in the work hard once mentality, in happy hours and in proving that there are no bad days.

OUR BAREFOOT VALUES

BUILD FOR BELONGING

"man is by nature a social animal" - Aristotle.

The moment we started building for belonging, is the moment our business changed forever.

We only build brands and products that create a sense of belonging for our members. 

That feeling of taking your shoes off
.

FUMBLE F*CK FORWARDS

The motto round here. 

When we don't know something, we figure it out.
When something doesn't go as expected, we keep fumbling forwards until it does.

We have a vision of what we're building and just keep fumbling until its realized.

PARTNER PROMISCUOUS

Our business is a collection of products we've co-built with incredible + smart homies.

We know when our talents are applied and matched with another set of talents, we can go further together and all make more money.

LESS DISHES

We were forced to wash dishes every night since we were 10 years old. 

This has become a filter on the world: 
getting things done with less resources, 
stripping away unnecessary words,
refining to the point of simplicity.

As simplicity is sexy.

CUSTOM JAVASCRIPT / HTML
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2023 | BRFTBRNDS | CUSTOMER CULTS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.