CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
WE BUILD 
C U S T O M E R  C U L T S ™️
WE BUILD 
CUSTOMER CULTS ™️
People have too many options.
The barrier to entry is getting dangerously low.

Brands are popping up every day, bidding for the attention of your customers.
We hate to be sold to…

But we LOVE to buy.
A lot of brands aren't going to make it in this new world... 
But Cult Brands understand how to be psychologically seductive so they don't have to worry about this.
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
What makes people want to buy
from you ?? 
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
That’s what we asked ourselves when we got fired from our biggest (ok...only) client in 2017. 

We were tired of trying to get “better at marketing”...  
We just wanted to find out what makes some brands
“more marketable”,

...so that the *right* customers want to sip your Kool Aid,
& without you feeling like a cheesedick sleezeball.   
 The brands with a  Customer Cult 
already understand this…  
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
Apple has the creatives.
Starbucks has the status chasers. 
Harley Davidson has the rebels.
Chris D'elia has his babies...
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
We know this.
But what do they do to attract ravenous customers that most brands don’t?   
And how do we apply this to our products?
That’s what we spent the last 5+ years working to understand...
 
 studying cults  + movements,
reverse engineering 7-figure funnels,
and frame-working psychological triggers to understand the difference between regular brands and cult brands.
Lots of doodles and frameworking 
 We were determined to find the secret formula of a Cult Brand that makes customers want to pay and stay and share with their friends.  
There was a ton of theory, books and good thoughts...
But it turned out there weren’t any frameworks or shortcuts that we could actually apply to brands to create predictable preference and brand loyalty.   
So we had to create one. 
Want to see what we found?
Keep scrolling… 
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
There are only 3 types of brands:
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
[1]  The “Me” Brands: 
This is a very common one.

This is the “hey look at me” brands.

The business is usually named after them.

They are the hero and the customer should want to buy from them over the competition because look how great they are! 

It's not their fault, they don't know any better... and this used to work really well.

But customers don’t give a shit about you, they give shits about themselves. Lots of them.

So if you’re selling at them, they will eventually disconnect and bounce.

That's not going to give us the staircase revenue we're looking for while sittin' in mexican beach bars.
[2]  The “Me Too” Brands: 
This is the most common.

It’s when someone resells something because they know people are already buying that thing. 

So they spin up a generic brand just enough to hustle a product to the wide web of potential dollar holders. 

But it’s hollow middleman operation that's deficient in meaning.

People already have too many options...

Selling “another option” in a sea of sameness is a waste of time for everyone. 
[3]  The “CULT” Brands: 
Alright, alright!

These are the ones that have that * special something *  you just can’t put your finger on…

And boy do people want it!

They seem to have a siren call  that attracts the right customers while repelling the outsiders. 

They know how to create silly demand. 

Their customers want to wear the brand, share the brand and buy everything they create. 

Price isn’t a problem.

And competition is irrelevant.

They seem to make customers feel like they are on the winning side of history.

That's why we believe...

“ the future belongs to those who understand how to unify strangers on the internet  ”
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
THE ADVENTURE TRULY BEGINS ONCE YOU GET THE SALE. 
The success of your product has to do with the entire experience from how you invite audience into your world, to delivery, to the meaning baked into using the product, and even the way it affects their identity.
So what do  Cult Brands  Do differently to create brand preference + lifelong loyalty   ?  
We’ve uncovered the secret ingredient all Cult Brands have in common…

The thing that separates them from their competition… 

The magic behind the marketing…
Tap that yellow button to reveal the Cult Branding secret to attracting lifelong customers 
DON'T BE A ME TOO BRAND
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.

  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.