CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
WE BUILD 
C U S T O M E R  C U L T S ™️
WE BUILD 
CUSTOMER CULTS ™️
The barrier to entry is getting dangerously low.

Brands are popping up every day, bidding for the attention of your customers.
People have too many options.
And we hate to be sold to…

But we love to buy.
A lot of brands aren't going to make it in this new world... 
But Cult Brands understand the new way  to market themselves in this distracted world.
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
What makes people want to buy from you? 
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
That’s what we asked ourselves when we got fired from our biggest (only) client in 2017. 

We were tired of trying to get “better at marketing”...  
We just wanted to find out what makes some brands
“more marketable”,

...so that the *right* customers want to sip your Kool Aid,
& without you feeling like a cheesedick sleezeball.   
 The brands with a Customer Cult 
already understand this…  
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
Apple has the creatives.
Starbucks has the status chasers. 
Harley D has the rebels.
Chris D'elia has his babies
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
We know this already.
But what do they do to attract ravenous customers that most brands don’t?   And how do you apply this to your product?
That’s what we spent the last 5+ years 
 studying cults  + movements,
reverse engineering 7-figure funnels,
and frame-working psychological triggers to understand.
Lots of doodles and frameworking 
 We were determined to find the secret formula of a Cult Brand that makes customers want to pay and stay and share with their friends.  
Turns out there weren’t any frameworks or shortcuts out there that we could actually apply to brands to create predictable preference and brand loyalty.   
So we had to create one. 
Here’s what we found… 
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
There are only 3 types of brands:
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
[1]  The “Me” Brands: 
This is a very common one.

This is the “hey look at me” brands.

The business is usually named after them.

They are the hero and the customer should want to buy from them over the competition because look how great they are! 

It's not their fault, they don't know any better... and this used to work really well.

But customers don’t give a shit about you, they give shits about themselves. 

So if you’re selling at them, they will disconnect and bounce.

Ain't nobody got time for that. 
[2]  The “Me Too” Brands: 
This is the most common.

It’s when someone resells something because they know people are buying that thing. 

So they spin up a generic brand to make it look new and different. 

But it’s hollow middleman operation thats deficient in meaning.

People already have too many options...

Selling “another option” in a sea of sameness is a waste of time for everyone. 
[3]  The “CULT” Brands: 
The ones that have that * special something *  you just can’t put your finger on…

But boy do people want it!

They have a siren call  that attracts the right customers and repels the outsiders. 

They know how to create silly demand. 

Their customers want to buy everything they create. 

Price isn’t a problem.

And competition is irrelevant.

“  We believe the future belongs to those who understand how to unify strangers  ”
  • CREATE COMMUNITY COHESION
  • Turn content into experience with Member Missions 
  • Increase retention & loyalty  with Loot, Milestones & Citizen X systems
  • Get endless amounts of proof using the Spotlight Matrix
THE ADVENTURE TRULY BEGINS ONCE YOU GET THE SALE. 
The success of your product has to do with the entire experience from how you invite audience into your world, to delivery, to the meaning baked into using the product, and even the way it affects their identity.
So what do  Cult Brands  Do differently to create brand preference + lifelong loyalty   ?  
We’ve uncovered the secret ingredient all Cult Brands have in common…

The thing that separates them from their competition… 

The magic behind the marketing…
DON'T BE A ME TOO BRAND
Tap that yellow button to reveal the Cult Branding secret to attracting lifelong customers 
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.
  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.

  Copyright 2022 | BRFTBRNDS | CULT BRANDS 
No bad days.