So we found the 2 Comma Club award winners to message hack what they were doing and find the pattern overlaps.
We transcribed the words of the 7-figure video sales letters on Clickbank to see what they said, in what order, to encourage a frenzy of buyers from the internet.
We studied Cult Brands like Starbucks, Lululemon, Apple, Harley D... your usual suspects... we figured they all did something similar to achieve cult-like brand preference and loyalty.
We studied real cults to learn how seemingly normal people end up converting into a broke weirdo with a strange God.
We studied movements to learn how to make crowds of people sacrifice their own comforts to do something for the greater good.
We studied Psychology and what makes humans make decisions, what shapes human behaviour?
And we lived cheap in places like Mexico & Ukraine because we didn't really have anything to sell to clients.