Ah rats, The Cult Brand Code ™ isn't available yet!

COMING MAY 2023

IF YOU WANT ON THE WAITLIST

& THERE'S PROBABLY GONNA BE A CHEAPER BETA LAUNCH FOR THOSE WHO ARE

FILL IN YOUR DEETS.

LOOP ME IN, FELLAS

CUSTOM JAVASCRIPT / HTML

What we’ve found from modelling cults and Cult Brands is that

people are predictable.

Humans are algorithms.

We believe we’re free thinkers

but we’re all programmed the same way.

And Cult Brands use this to their advantage because they know they can influence customer behaviour with this simple marketing hack:

People act according to their identity

“The products people buy can act as signals of identity, allowing consumers to construct, express and communicate useful information about their self-image to themselves and to others”

- Elon Journal of Undergraduate Research in Communications

Our social tribes become who we are.

The things we buy represent our belonging to these groups,

which attracts people like us and repels the outsiders.

The baseball team on your hat,

The car you drive,

The colour of your text bubbles...

Everything we do and buy is aligned with who we *think* we are and who we want to be.

Cult Brands understand our need for social signals to display

our identity to attract and repel other tribe members.

They align their marketing message with the customer’s identity

to create safety, trust and belonging.

That’s why people want to pay and stay connected to the brand -

it’s like a membership fee to that part of themselves.

Identity = Brand preference + Loyalty

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

Now for the real mind fuck 🤯

Brands can influence a customer’s social identity

to influence customer behaviour.

Harvard did a study how much our social identity influences our actions:

“We didn’t need to find consumers with certain attitudes as a precursor to specific behaviors...

Our “manufactured” social identities led them straight to those behaviors.

And because we got these results with a brand that had not existed in consumers’ minds 20 minutes earlier, we believe these effects are within the reach of every marketer. ”

- Harvard Business Review

Cult Brands understand that they can influence buying behaviour and product consumption by marketing their product to a customer’s perception of who they are (or want to be).

This is how to create brand preference and brand loyalty

without having to be a sleezeball marketer.

This is why Bruce went from brand new to branded in 112 days.

It’s not enough to sell a good product or a great experience anymore.

Once you understand this concept…

That the thing you want your customers to buy

not only has to fix a problem in the first place,

but also has to strengthen their social identity...

Then you only have 2 choices:

#1. Keep doing what everyone else is doing.

Ignore what you now know about your customers and

continue your pissing contest with your competitors.

Or...

#2. Become a brand worth belonging to.

Ignore features and benefits and market your offer to their social identity, so they want to pay and stay and tell their friends.

We’re talking fishing for customers vs. hunting them

And you don’t need to rebrand your business, start a community, or buy any fancy software to apply this Cult Branding marketing secret.

You just need to learn the genetic makeup of a Cult Brand

so you can model it for your offer.

After 5+ years of studying the patterns of human psychology + Cult Brands...

Here's what we discovered...

CREATE COMMUNITY COHESION
Turn content into experience with Member Missions
Increase retention & loyalty with Loot, Milestones & Citizen X systems
Get endless amounts of proof using the Spotlight Matrix

GET THE BRAND ADVENTURE™ MAP

Like humans,

Cult Brands are wired a certain way

This gives them the advantage of bypassing the brain's firewalls and attract customers based on their beliefs about themselves and their need for belonging to social tribes.

And we've found all Cult Brands have a similar genetic code made of
only 6 elements...

When you define these 6 core Cult Branding elements for your business...

You don’t need to guess what your customers want.

You can charge whatever you want, regardless of what the competition is doing.

You don’t need to haggle for testimonials, reviews and social proof.

You don’t need a complicated referral program to get people to share your business with their friends and family.

You can carve out your own corner of the internet and grow from the inside out rather than trying to figure it all out for yourself.

These are natural byproducts of a Cult Brand,

making customer attraction and retention easier than ever before.

to have your very own Customer Cult

Cult Brands create customers for life.

THE BAREFOOT BRANDS™

THE KETTLEBELL WARRIOR ACADEMY

Chandler's community is becoming a brotherhood in the first month and we got over 130 Founding Fathers

THE ASSASSIN ACADEMY

In Russell's Assassin Academy, he leads the "brothers of the red fist" and just launched the swag store for uniformity.

THE OVER 40 ALPHA

Funkster turns men over 40 into Alpha's. We have insane engagement, over 1200 active users and one member went from brand-new to branded (tattoo) in 112 days.

THE SEX FOR BREAKFAST CLUB

Carlen launched "The Everyday Goddess" and leads her Goddesses with "The Sex For Breakfast Club."

check out more legends ->

MORE PROOF THIS SH*T WORKS

THE ADVENTURE TRULY BEGINS ONCE YOU GET THE SALE.

The success of your product has to do with the entire experience from how you invite audience into your world, to delivery, to the meaning baked into using the product, and even the way it affects their identity.

Let's build your next project

Call to Action goes inside here

If your headline exceeds more than 2 lines, feel free to drag the line in the center of these columns

Click to Sign Up

Type your benefit in this box

Some decently short body copy should go inside this element

Type your benefit in this box

Some decently short body copy should go inside this element

Type your benefit in this box

Some decently short body copy should go inside this element

When you create a barefoot brand

When you work with us you'll have a Barefoot Certifed community and an experiential product worth talking about.

Let's make your business sticky...

STICKY.

High LTV, High Retention

When members become sticky, they stay longer. Which means they get better results,
pay you more money,
and increase your numbers. WIN.

A cult like community

You'll create a sense of brotherhood that will allow you to keep making more products to sell, more ancillary products and essentially future proof your business.

you'll see posts like this all the time..

& an asset you can scale for the long game
home- run.

If you’re ready to try a better way of doing business,

And you pinky swore that you would use this secret for good,

Then we invite you to grab

The Cult Brand Code ™

The 6 part framework any brand can use to influence identity and manufacture belonging.

Run your offer through this framework to create the building blocks that attract your tribe of customers who want to pay and stay and tell their friends.

Let's find out how many elements of a Cult Brand you’re missing:

GET THE CODE

>>> Click the button to steal our secrets!

Members Wear and Share Your Brand

When you Have these 6 core Cult Branding elements Defined You Get Results Like...

" Our Customer Return is 18% higher than our industry average and our FB group engagement is insane "

Craig Mount
Nerdy Nuts

" I went from drowning in charge disputes to customers paying for lifetime access, getting tattoos and our first million dollar funnel'."

Funk Roberts

Over 40 Alpha Brotherhood

" Having the clarity and systems, I tripled my income. I went from 85k in revenue to $225k the next year. "

Cassidy Preston

Consistent Elite Performance

" When I got radical clarity on my messaging, miracles started to happen. The phone started to ring, clients were being referred, the quality of my transformations went up... and yes I made a lot more money too. "

Larry Goodman

Your GOODest Life

It’s just easier to get paid.

Join the 1% of brands who are going to make it:

GET THE CODE

>>> Smash that yellow button to steal the Cult Brand secrets of seduction!

Here’s what you get inside

The Cult Brand Code™

The 6-Part Cult Brand Code™ Framework we use to build Cult Brands

15-Minute Video Training Overview so you understand how to subconsciously seduce customers

Case study example to showcase how to apply this to your brand

GET THE CODE

>>> Don't learn marketing, learn how your customers are wired to buy. Just click the button ya goof...

Sir Winston Churchill once said…

“ To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. ”

* Well tap tap MF *

It’s your time to shine.

This is exactly what we were looking for

5 years ago

When we just wanted to know a simple formula for success that the brands who seemed to attract customers so effortlessly must have followed.

We figured there was a framework out there to replicate the success of Cult Brands.

When we lost our biggest (only) client in 2017, we hired a 7-figure funnel coach for $13,000 to teach us his formula for creating predictable success with.

We had a lot of money and self-worth riding on this…

So when we got on our first coaching call we got to ask the Million Dollar Question...

" What did the 7-figure businesses have that his other clients did not… "

The $13,000 answer was:

“Well bro, it depends on the business that hires me”

He didn’t have a frickin clue.

He knew copywriting secrets and how to build sales funnels; tactics. But he didn't know the strategy behind the successful and the unsuccessful.

Tactics only work short-term.

We wanted to learn one strategy that could last forever...

That’s what set us on a journey to understand the brand message elements behind successful funnels, and then how to make it meaningful so the right customers want to pay and stay and broadcast your brand.

Essentially, what is the genetic code of a Cult Brand that can create

predictable brand preference and brand loyalty…

Because with that, you’re in business for life...

GET THE CODE

>>> We spent over 10 years struggling to "make it" with online marketing tactics that fade out. Marketing changes, people don't. Grab the Cult Brand Code by clicking that yellow button!

That's all we have for you here...

Congratulations on making it to the end, you Go-Getter!!!

Since we believe in rewarding good behaviour, here's a tip for you:

"Before you criticize someone, walk a mile in their shoes. That way, you’ll be a mile from them, and you’ll have their shoes.”

That's a quote by Jack Handey, and a great way to leave you.

We'll see you on the inside,

Rick and Mike Tielemans

Co-founders at Barefoot Brands

Co-founders of Customer Cults™️

Co-pilots in life (yes, we’re twins)

And if you just scrolled mindlessly to the bottom, here's the skinny:

We created a framework for ourselves to create Cult Brands that people naturally want to be apart of...

(since we didn't want to work that hard at attracting customers).

We learned that Cult Brands create a sense of belonging for their customers, and that's why people want to give them their money.

They achieve this level of brand preference and brand loyalty, Cult Brands understand if they market to our social identities they can actually influence customer behaviour.

This is how they're able to attract customers who want to pay, stay and tell their friends.

We created a framework that shows you how to create a marketing message for your brand that allows you to create hope, trust, and belonging so people want to pay you over the competition.

We spent 5 years building it up, and the last 2 years whittling it down. Now we’re sharing our simple, proven 6-part framework for Cult Branding with people like you who might want to learn how to influence customer behaviour and create a brand worth belonging to.

It's available for ~~a small amount of money~~ free right now, and you can get it when you click the yellow button thingy below. . .

DON'T BE A ME TOO BRAND

GET THE CODE

>>> Tap tap MF

NO BAD DAYS

No bad days.

I've been in business over 30 years, I wish like SHIT that I would have done this 30 years ago.

Now I can see how all the moving pieces we have come together.

It's like the jigsaw puzzle that has parts missing under the table.

We now have all the pieces.

It'll take some work, but now I'm confident that we will crush it over the next few years.

If you have the opportunity to work with the twins, you need to get HOOKED UP so you don't waste as much time, energy and freaking MONEY that I have."

DR. TOM PRESTON

These two GAME CHANGERS have helped come in and 10x the results I was getting in my business.

It's unbelievable what we've created, and that couldn't have be done without Mike and Rick.

I had a failing membership and knew I needed to focus on keeping the guys I got in rather than just focus on new ones, and that can't be done without the Tribe stuff that Mike & Rick brought."

- FUNK ROBERTS- "THE FUNKSTER"

When you build a business from the heart, you need to make sure that all aspects of the business are heart-led.

I willingly drank the Barefoot juice, that made me realize that what I wanted to build, could be so much more.

People can see through bullshit and they will call you on it. Working with Barefoot kept me accountable to not only what I am building, but to who I am - a raw, authentic, savage love and light Goddess.

Working with Barefoot Brands is a choice of alignment. They get that, and it either feels fucking good or it doesn't, but with Barefoot, it always feels juicy. "

- Carlen COSTA
"The EVERYDAY Goddess"

THE BAREFOOT BRANDS™

check out more legends ->

" Our Customer Return is 18% higher than our industry average and our FB group engagement is insane "

" I went from drowning in charge disputes to customers paying for lifetime access, getting tattoos and our first million dollar funnel'."

" Having the clarity and systems, I tripled my income. I went from 85k in revenue to $225k the next year. "

" When I got radical clarity on my messaging, miracles started to happen. The phone started to ring, clients were being referred, the quality of my transformations went up... and yes I made a lot more money too. "

NO BAD DAYS

Working...